Demolishing the Credibility of Home Improvement Giants
To help GPS punch up, Spitball showered their audience with playful but hard-hitting creative through targeted media to show national retailers who the real expert is.
the spitball idea
Consumers are inundated with “opinions” but just need one expert they can trust.
Showroom beauty shots have their place but co-op marketing wouldn’t do enough for GPS as a challenger brand against the likes of Home Depot and Lowe’s. GPS needed to create its own brand that distinguished itself with the home renovation audience.
Spitball brought the fight against the so-called experts with a human-centric campaign that flushes other “professional” claims down the drain.
“From our initial meeting, Spitball has been all we could have hoped for in an agency! They present ideas and strategies that capture the audience in a unique way while still delivering clear messaging across different media that support our goals.”
Trust-Driven, Audience-Centric Media Approach
Spitball architected a strategy to get more out of the budget while driving awareness in unique and effective ways in media that the audience trusted most.
Home owners are notoriously visual people when it comes to designing their dream renovations. Our cover wrap placements with leading magazines helped GPS stand out front and center with our target audience.
Within the audience’s search for inspiration, Spitball leveraged credible influencers that touted GPS’s expertise when big box stores let them down.
Spitball leveraged trusted voices to drive home GPS’s expertise, including ESPN’s Michael Kay, to connect with both home owners and contractors.
Click here to listen.GPS partnered with New Jersey’s only true professional team to drive broad awareness for their growing number of showrooms across the state.
With the number of showrooms expanding, Spitball developed strategic out-of-home placements to drive local foot traffic.
A Roomful of Assets
Spitball captured and created content to visualize GPS’s expertise in both products and customer service.
Exposure to media drove