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Packaging Design

VEGGIE PUFFS

Sensible Portions rose to fame through their popular Veggies Straws line but were ready to take the brand to the next level through a new product innovation that consumers were rallying for. Smartly, their next call was to Spitball and we were more than ready to puff out our chests. We can’t think of a better scenario than a brand coming to us to help elevate their straws line. Really? Has Spitball ever been better suited?

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Spitball mapped multiple territories which kept the spirit of the base brand in consideration while exploring alternative ways to enhance the overall personality of the line extension. Our exhaustive, deep-dive design process gave the brand options that were evolutionary to the current positioning along with a full portfolio of new ideas which sought to gamify the bag, offer structural alternatives and elevate a fun factor to attract the attention of parents looking for healthy snacking alternatives.

Now it’s time to clean the cheese dust off our keyboards.
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