Achieve 3000

Explainer Video

Concept, Illustration and Production

Achieve3000 is a leader in online differentiated instruction and needed a way to explain their powerful solutions for education. To carefully and clearly communicate what sets Achieve3000 apart, Spitball storyboarded, scripted, designed, directed and animated a unique and engaging explainer video.

The bold an imaginative fusion of live-action and animated storytelling uses simple shapes and primary colors to evoke the building blocks of a fun and strong education, while reflecting the high-tech energy of the brand. The explainer video is a complementary piece to the new brand look and feel and robust website that Spitball created for Achieve3000.