At the heart of the website redesign was replacing the lifeless, corporate look and feel with a something that had more energy and personality. A unique illustration style was combined with photographic elements to establish the brand design – which was used across all marketing materials. The website brought this design to life through a parallax effect as users scrolled through content. The website not only featured product content but acted as a resource and community for teachers and parents.
A full content management system was developed using the Django framework that focused on efficient content maintenance for non-technical staff to update.