Milking It with Social Influencers
Since Better Than Milk was a relatively new brand in the competitive alternative milk market, Spitball knew that one targeted social ad would not be enough. Instead, Spitball tapped into the power of nano-influencers (<10K followers) on Instagram to showcase the product’s versatility.
Spitball hand-selected four nano-influencers based in Better Than Milks core values: better for the Earth (sustainable practice) and better for you (plant-based products) to build awareness and engagement for the brand. With the simple prompt of creating a custom recipe featuring one of Better Than Milk’s product, the nano-influencers delivered a range of content (from vegan mac and cheese to plant-based brownies) in a variety of different social formats including Instagram posts, Instagram Stories, Instagram Reels, TikTok videos, and more. (Photo Credit: Chelsea Vetre)