Kalustyan

Castle Foods Branding

Logo and Packaging

Castle Foods is a leader in spices and herbs from Kalustyan Corporation. They responsibly source their spices without compromising safety and quality.

LOGO DESIGN

Spitball created a clean logo design that is simple but highly versatile in allowing for the product to shine. Strong typography with a minimal linear treatment was accentuated with a inset outlined box which maintains a classic look to mirror the spices which are not over-processed.

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PACKAGE DESIGN

Custom illustrated spices paired with a clean and classic typographic mark were crafted to various the Castle spices. The accumulation of creative brand elements allows the brand’s long heritage to come through an elevated aesthetic.

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The graphic style and elements were extracted for a consistent look and treatment across the website and materials.