Being the #1 most trusted baking soda brand, Arm & Hammer is a name to live up to, but what can we say about Color Creations? Spitball was not only tasked with transferring the packaging to a practical, resealable bag, but also with developing a personality for the brand that goes beyond the bag and reflects the fun nature of DIY crafting, while communicating to Mom that Color Creations is an easy and convenient way to spend time with the kids. We focused on the product and the colors in a way that reflects the true core of Color Creations – Crafting! And what better way to represent a craft than with crafts? By incorporating illustrated icons within baking soda piles, we are not only showcasing the product, but also visually communicating quick, key messaging with each icon, reassuring the washable, convenient, and non-toxic nature of Color Creations Baking Soda.