Dallas ENT

Brand Social Media Launch

Deep in the heart of Texas an award winning practice, Dallas ENT, looked to establish their presence across social media. Void of a pre-existing look-and-feel, Spitball was eager to not just launch their social channels, but develop a cohesive brand that capsulized the company’s mission and goals.

As part of an active Dallas community full of potential patients, Dallas ENT wished to combat the larger, corporate notion that quick-wash convenience and surgery-first approaches to treating sinus issues are the way to go. Preaching a holistic approach, the brand promises that attentive care personalized for each individual patient best provides long-lasting relief. Ultimately Dallas ENT enables people to unlock the power of their senses.

This humanistic approach along with a targeted audience of younger, health-conscious clients resulted in a brand launch across Facebook, Instagram, and TikTok that exudes youthfulness and the euphoric energy of using one’s senses to their full potential.

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Launching with evergreen ads focused on the promise that Dallas ENT specialists will help you “reclaim your senses,” Spitball crafted soothing brand visuals accompanied with empowering messages that rival the sterile, medical visuals typically seen within the ENT industry. This look-and-feel became the backbone of the brand’s presence across social media, through a series of posts ranging from educational facts to employee highlights and Q&As with Dallas ENT’s very own specialists.

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