Ferring Pharmaceuticals takes a modern approach to their products and services. That same approach was used to redesign their office space. This modern spin and the entire company’s mantra of “People Come First” were the inspiration for the new Ferring Pharmaceutical website redesign.
Rather than focus on typical pharmaceutical imagery, the new Ferring office space became the backdrop to the corporate storytelling. The website needed to speak to the corporate differentiation, product offering and act as a recruiting hub. Custom timelapse videos were produced in various locations that captured the company’s people-centric approach to collaboration, research, development and everyday work culture. The aesthetic of the office was used for design treatments throughout the website so that the experience online felt identical to the experience when you walk through their office doors.