The solution inundate the cities where Oracle and others had conferences. You could not escape iCIMS marketing when arriving. City takeovers included transit advertising in airports, taxi toppers and digital retargeting.
case study 5 of 5
iCIMS Event Marketing
What do you do when your ex-partner gives you the boot? You obviously make them instantly regret it. Prior to iCIMS entering the enterprise market, they were integration partners with the big legacy software providers. Now… they were threats since they becoming competitors These companies started to shut iCIMS out of their user conferences. Similar to past challenges, iCIMS turned to Spitball to pivot quickly in order to still reach these users and decision makers.
The campaign and success was clear, it was noticed not only by the audience but the jealous ex, so the model was implemented across other “frenemy” conquests.