Beyond typical beauty shots of jewelry, Spitball produced a series of content that partnered with local businesses for different creative content while reinforcing community and the idea of your local jeweler. Local establishments and their products were integrated with Leonardo Jewelry pieces in a custom photo shoot to drive interest and reciprocal engagement. This approach not only helped to increase the overall local awareness of Leonardo Jewelers different store locations, but also engaged new audiences while positioning the brand as a notable pillar in its community.
Leonardo Jewelers
Social Media Content Marketing
Leonardo Jewelers looked to augment their co-op advertising with original social media content to drive local consumers to the stores. Spitball saw an opportunity to embrace the brand’s longstanding ties to its local community and exceptional service standard to develop a social media strategy that laddered up to the theme, ‘Leonardo Jewelers is Local Luxury.’
