"A Dash A Day" Campaign
Spitball developed a campaign that encouraged consumers to turn to the amazing flavors of Dash without the worry of adding incremental sodium to their diets. “A Dash Away Keeps the Salt Away” was the rally cry that sought to bring consumers to their spice cabinets on a daily basis to help elevate the flavors of their favorite foods. The creative visuals touted a kaleidoscope of the entire product line atop an inviting tabletop setting while highlighting the flavor cues that go into each and every jar of Mrs Dash.