The goal of the website was to encourage visitors to discover all of New Jersey’s history through an interactive design with built-in map functionalities to easily plan a visit to New Jersey’s historical past. Spitball developed an engaging and innovative site to do exactly that, allowing viewers to journey from city to shore, uncovering and filtering through historic sites.
NJ Historic Trust
Journey Through Jersey
Branding, Website
As a proud New Jersey creative agency, we embrace all of the great wonders that our state has to offer. So we were thrilled when New Jersey Historic Trust enlisted Spitball to brand an organization and develop a tourism website that encourages fellow New Jerseyans and visitors alike to discover the heritage of our home state.
Establishing a name and brand that embodies the vast history of New Jersey may seem like a daunting task. From its wartime history at Princeton Battlefield to its playful architecture of Lucy the Elephant, we understood the branding could not focus on just one aspect of New Jersey, but would rather need to be all-encompassing. This adventure of finding the hidden gems throughout the state ultimately led us to the alliterative title, Journey Through Jersey. Playing into NJ’s heritage and the sought-after discoverability of the website we would be developing, Journey Through Jersey’s logo highlights everything from its historical stars and stripes, its populous suburban areas, the garden state and a sought after shore town.
