As we know, art comes in all shapes and sizes and is truly in the eye of the beholder. A short stroll around Red Bank reveals so much of the beauty that encapsulates it. Art is in the way the chef plates a dish. Art is in the way a performer delivers his lines. Art is the way a bartender garnishes a cocktail. Art is the way clothing store dresses their front window. Art is the uniqueness and architecture of historically old buildings.
To bring this art to life, Spitball developed a series of creative executions featuring custom illustration work (art) of all of the little things that make Red Bank special. These illustrations, when melded together, formed an iconic representation of the town. This ensured that the campaign paid off the strategic line while also having all of the business owners and stake holders strolling the streets in perfect harmony.