In order to maximize the production budget, we used the kitchen of a Spitballer’s grandmother which allowed us far more flexibility in staging and timing. A curtained window” was constructed that was backlit and fanned to help create a cascading ripple of light to wash across the set, mimicking the warmth of an Italian cottage.
The videos starred local chefs and the children of the crew, another major financial savior, and went beyond just demonstrating a recipe. The videos told a story about a person’s love for food and the importance of special moments within the family.
Retailers were so pleased that a second series of videos have been ordered and the videos spurred a meteoric rise in social followers.