Rutgers fans love nothing more than to hear from Rutgers fans and alumni. We partnered with Producer Sam, a rising on air talent on z100 and the Elvis Duran morning show to help power Jersey’s commute DTS. But we didn’t stop at on air spots and reads. We crashed the party for Samantha’s birthday at the iHeart Studios with driving tons of earned media across some of the biggest names in tri-state radio and across social. The who campaign was celebrated with Samantha and fellow iheart personalities on site, highlighting how Rutgers brings the summer fun of the boardwalk to gameday.