Spitball staged, propped, lit and shot eight different set-ups. It required stringing gummy butterflies on fishing line, rigging a Sour Patch Kid to properly stand up, melding together cotton candy to imitate puffs of smoke, unwrapping over 480 Starbursts to create a dance floor and gluing Jolly Ranchers together to replicate a disco ball. All of which was a site to behold. The passion and personality of Spitball spilled over to make this a shoot that blew the client away. We truly love what we do, but it’s hard to think of when we had this much fun on a set.

Feedback poured in from wholesalers praising the quality of the assets and the launch experienced a faster than usual sell-out for a non-celebrity endorsed sneaker.