There is nothing simple about assembling the right individuals, assigning the right moderator, digesting the results and spitting out the findings. There’s a precise science to it that Schlesinger Associates perfected, across all of their services. Spitball developed a creative concept around things in life that are perceived to be difficult or overly complicated like reinventing the wheel or brain surgery. When brands come to Schlesinger Associates they know the team of professionals are doing the heavy lifting behind the scenes to ensure their experience is the most convenient, streamlined and rewarding for BOTH qualitative AND quantitative research.
The campaign was featured in leading trade publications.