It's not our first rodeo when developing strong brand identities.
The new brand identity for Cholula Foods utilized a progression of aging peppers that represents its heritage and future growth that provides a modern logo design for the brand.
MORPH WHEELS BRANDING
The brand identity for Morph Wheels, a set of foldable wheelchair wheels, was conceived to reflect the changing shape of the wheels and its transformative affect for those who use them. The logo was created from an M and W which also forms the shape of the wheels when folded.
Custom illustrated spices paired with a clean and classic typographic mark were crafted to represent the Castle brand. The accumulation of the creative brand elements allow the brand's long heritage to come through an elevated aesthetic.
Glass Frog is a non-profit consultancy who offers transparent advice to their clients. This inspired the translucent graphic effect to the logo design and other branding elements.
PRIMAL BRAND IDENTITY
Primal was hunting for a new logo that captured their brand personality. Two iconic primal tools were used in the graphic identity. Can you spot the hidden one?