The summer job at the local pool club was no lazy river. I saved 9 kids who didn't realize the pool was deeper than they thought.

Classes in high school for drafting, architecture, CAD and design forged my path into graphic design. I credit my early start to my high school teacher, Mr. Uhrich.

Helping bring many brands into what-was-then the modern web, I led the digital and interactive agency design for J&J, Cadbury Adams and PepsiCo projects.

Through family, friends and colleagues, I started to work with a handful of small freelance clients - one with an interesting tie to the cables that support the Brooklyn Bridge. These clients were just the start but fueled the fire.

Moving beyond design, I worked with agency clients in a consultative role in digital strategy to align their business goals with their online efforts.

With freelance clients turning into a legitimate business, it was time to jump ship and make sure the best ideas see the light of day. I reconnected with Torre to officially form our own creative agency.