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VEO ACTIVE-PROBIOTICS

A MICROSCOPIC LAUNCH

SOAPING UP THE SCIENCE

The team at Spitball are constant sponges when learning everything there is to know about our clients’ products and for this client, it was particularly appropriate. After talking to VEO scientists in their labs, we were able to witness that probiotics are a cutting-edge way to live healthier lives as nature intended. VEO takes these probiotics beyond the realm of gut-health and onto the surfaces of your home for a deep microscopic clean. Our learnings were transformed into a direct and forward-thinking campaign to reach moms who are eager to use the most scientifically-effective products in their home to provide the best environments for their families.

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VEO ACTIVE-PROBIOTICS:

BRINGING THE PROOF TO THE SURFACE

The core communications goal was to change the audience mindset, behavior and approach to cleaning. Spitball created a construct to challenge conventional thinking by inviting users to put their daily clean under a microscope. To demystify the science, we demonstrated that VEO’s uniquely chosen strains of super-cleaning probiotics really work and challenged them to go where their clean has never gone before. This scientifically-proven comparison against traditional all-purpose cleaners was the focal point of the concept and allowed us to visually prove that VEO cleans at a microscopic level to provide a deep clean like never before.

LAUNCH PLAN

CONNECTING THE MOLECULES

Spitball created an integrated approach for the VEO product launch across social, digital, Amazon, PR and events. A sequential communication plan allowed us to deliver a layered experience to empower the audience to dive deep to learn about the deep cleaning power of active-probiotics and allow consumers to easily digest the complex science. Interactive ads, compelling video demonstrations and scientific proof all reinforced the true differentiation of VEO.