When you look at college athletic marketing, it’s basically all cut from the same cloth. The same overly dramatic images of players with similar smokey design treatments. So Spitball laced up our sneakers, huddled up and called an audible for Rutgers Athletics. Putting the focus on more than the athletes, we tossed the traditional play calling aside and looked at what made Rutgers truly different. With a sports team that proudly calls New Jersey home in a NY dominated DMA, “Get Your Jersey On” was drawn up and resulted in a perfectly executed game plan.