Ortega was looking to bolster sales through a digital video and in-store campaign. Spitball helped with just that, but started by defining the larger opportunity for the brand.
Despite being a household name with significant sales, Ortega suffered from low brand preference. With consumers thinking that any taco will do, Spitball turned a consumer insight into an opportunity to create meaning around family dinner night to help drive brand growth.
To make consumers at-shelf decision easier, Spitball developed unique placements to reinforce the campaign and new product launches to promote the brand at point of purchase.