Atalanta is one of the largest importers of international products in the United States and wanted to stand out among the piles of cheese found in typical grocer aisles.
Led and funded by the Italian Consortium to help educate American consumers on the benefits and usage occasions, Spitball orchestrated a program that would make even DaVinci cry with pride. We created a custom kit, modeled to look like a cheese wheel. We halved and hinged it with the bottom serving as the food-friendly sample vessel and the top housing a motion-sensor video screen that would play educational shorts. A work of art we must say.