Wellshire is known for its all-natural meats, with exclusive distribution in Whole Foods. With its expand into other national retailers to grow the business, Wellshire tasked Spitball to develop the brand’s strategic positioning as the foundation for its marketing and advertising efforts. It all started with our splatLABS workshop (shown below) to gain alignment with executives, marketing leads and the sales force.

The workshop expedited strategic decisions with leadership while also gaining insights into the future work needed for campaign development. The multi-day event invigorated the Wellshire corporate team and sparked thinking and insights that had previously eluded them.

Spitball created diverse visual and messaging prompts which were brought to consumer research to finalize the Wellshire brand position and directly informed our campaign strategy. We focused on communicating the Wellshire difference of consistently delivering clean protein that the entire can enjoy without compromising on flavor. The final campaign will be launching in September.