Going Head-to-Head Against Bigger Brands
Spitball helped Spinbrush break free from its generic category name to compete against household brands by developing a unique campaign for its one-of-a-kind toothbrush.
the spitball idea
With its unique brush head, Spinbrush was actually much more than spinning.
Dozens of brushes spin. What separated Spinbrush was its unique dual-action head that amplified its cleaning power. Spitball leaned into this key differentiator with a campaign that challenged consumer behaviors and exposed leading brushes as one-trick ponies.
“Spitball has been instrumental in transforming our brand’s marketing efforts. Their creativity, strategic approach and dedication have driven remarkable outputs for our brands. Their commitment to understanding our goals and delivering results has made them an invaluable partner.”
Social-First Media Activation
A variety of social-native ads including reels, posts and influencer content were created to launch the campaign.
Energizing the Sales Team
Armed with nothing more than an actual toothbrush and a few schematic files, Spitball created a high-powered sizzle reel that served as a key selling tool for Spinbrush’s retail teams.
Standing Out When Consumers Head to the Store
Creating content to drive brand choice at the point of sale in a very crowded shelf set.
