Redefining What a Store Brand Can Be
Allegiance, a conglomerate of powerhouse supermarkets, turned to Spitball to craft a new brand that united their in-store products under one identity to alleviate consumer confusion.
More Than a Name
It’s all too easy to slip into routines that feel “fine.” You can do better than just survive. You deserve to thrive. We believe that begins with the food you eat and the goods you use daily. Our products will meet your needs with reliable affordability, and exceed your expectations with inspiring and delightful quality.
Better is within reach. We invite you to Pick & Prosper.
“Spitball dispels the notion that highly creative, forward-thinking shops reside only among high cost, big city agencies. Irrespective of project size or complexity, Spitball provides a high level of service, creativity and a professional approach. I would recommend Spitball without equivocation.”
Never Discount a Consumer’s POV
Rather than bringing consumers in at the end of a project, Spitball put the audience directly at the center of our brand development. Our SplatLABS co-creation workshop put us in the express lane with learnings and invaluable insights.
A Taste Test of the New Brand
Once the name received consumer and corpoprate clearance, Spitball brought the brand to life through a visual design system that reinforced its ethos – from corn and cake mix to yams and yogurt.
