The sales team for Catwalk by TIGI had a great product to sell but didn’t have a great way to present it. The product line was geared to premium A level salons – the same stylists who are doing runway fashion shows. Therefore, Catwalk needed a better way to present the brand and full product line.
Spitball was tasked with developing a theme and structure that represented the highend Catwalk brand. Multiple structural concepts were created and the client ultimately landed on a case that was inspired by a photographer’s camera case. Sleek black lines and silver accents were extracted from the brand look and feel. Custom foam inserts held the product in place to prominently feature them as the case was opened – just as photographer lenses are kept safe.
A printed piece was also produced which highlighted unique looks and how-to’s.